SweetUP 2012

What exactly is SweetUP??? That's the question I've been receiving for the past month now. I meant to write this blog post weeks ago, but HEY! I've been a bit busy :)

So what is SweetUP exactly? WELL....... It's a community of Jewish bloggers and brands who use social media to connect, learn, and share ideas with each other online and in person.

My other facebook "friends" and I felt that there was a great need for an organization like this - there just wasn't a place where we could all come together and meet. So on a beautiful summer's day, Sharon Langert, Esti Berkowitz, Sarah Lasry, and I met to discuss our first event for SweetUP "A Shmoozefest for bloggers and brands!"

The event took place on August 5th at the Chabad of Midtown. When we first came up with the idea we really didn't think it would be so big, but as the registrations started pouring in and 30 became 60 and 60 became 115, we knew that we would have a serious crowd of bloggers and businesses showing up.It proved to me that there was a serious need for a community like this and I was so excited to be apart of it.

On the day of the event Esti and I manned the registration table, while Sarah and Sharon put the finishing touches to our decor.

Handing out the swag

Lisa Alcalay Klug interviewing Suranne Rothberg from Comedy Cures

 Sarah Lasry, Liz Arronson Rueven, Barbara Feldman, and Susie Fishbein

The food was exceptional! Thank you to all our sponsors as well as to Cousin's Catering. The salad bar was outstanding!




You can read some great blog posts about our discussion panel and the take away from Sweetup from Fashion-isha and Mordechai Holtz.

Lisa Alcalay Klug started off the speaking part of our event

Some of our panelists - Joe Apfelbaum Ajaxunion, Deborah Kolben Kveller, and Laura Ben David Nefesh Bnefesh

Some more of our panelists - Allison Josephs Jew in the City and Melissa Chapman Married My Sugar Daddy

Beth Rosen doing what she does best!

A shout out to all of our sponsors that made this event FABULOUS!
Chabad of Midtown

https://www.facebook.com/Sweetup2012?ref=hl#!/pages/Chabad-Lubavitch-of-Midtown-Manhattan/121177391229005

Food Sponsors

Kind Snacks

https://www.facebook.com/KINDSnacks

Apple & Eve

https://www.facebook.com/appleandeve

Cousins Catering

https://www.facebook.com/cousinscatering

The Cheese Guy
https://www.facebook.com/BrentTheCheeseGuy

My Most Favorite Dessert

https://www.facebook.com/mymostfavoritefood

The Coffee Bar

Oh! Nuts
https://www.facebook.com/ohnuts

Baker's Dozen

The Viennese Table

https://www.facebook.com/pages/The-Viennese-Table/158693044163664

Sponsors

The bluestone Group

Oomph! Creative graphic design

https://www.facebook.com/pages/Oomph-Creative/129708487070547

Breezy's

https://www.facebook.com/breezysny

Kveller

https://www.facebook.com/kvellercom

Shayna Punim Children and Family Photgraphy

Swag Sponsors

Not2Shabbey
https://www.facebook.com/not2shabbey

fabologie

https://www.facebook.com/fabologie.page

Tribes-A-Dozen

https://www.facebook.com/pages/Tribes-a-Dozen/108687322518160

Kosherstreet.com

https://www.facebook.com/kosherstreet

Kosher Kurls
https://www.facebook.com/kosher.kurls.7

Rutie Horn

https://www.facebook.com/pages/Ruti-Horn-LLC/206207139452395

The Patchke Princess

https://www.facebook.com/ThePatchkePrincess

Fashion-Isha

https://www.facebook.com/fashionisha

bitayavon

https://www.facebook.com/bitayavonmagazine

Raffle Prizes, as featured in Hot Mamalah: The Ultimate Guide for Every Woman of the Tribe,by Lisa Cool Jew

Centipede Designs

Fred & friends

https://www.facebook.com/pages/Fred-and-Friends/89750254230

Keen Footwear
https://www.facebook.com/KEEN

No-Limit Texas Dreidl Games

https://www.facebook.com/pages/No-Limit-Texas-Dreidel/36036088104

Modern Tribe
https://www.facebook.com/ModernTribe

Hand Panted juice cups I made for the event

Already looking forward to our next SWEET event that should take place hopefully in November.

Till next time,
Abbey